Working for The Grammy Museum was one of Mary Beth’s proudest projects and not just because of her deep and passionate love of music and music history. Flipping the idea of traditional websites on its head, Mary Beth deployed an extensive stakeholder engagement process to research and inform a unique website architecture that supported what the organization needed and the audience wanted, bridging the gap and creating a website that supported advocacy and donations as well as admissions for the museum. 

 

To support the dynamic nature of the website, Mary Beth led the video team, produced the storyboarding, scripting and post-production of a series of videos to support funding and special events for the museum. 

 

Architecting a website and video series that mirrored the heartfelt and interactive experience of the museum created a dynamic that encouraged the museum’s audience to feel more connected and passionate about the destination, creating a user experience that positioned the museum directly into the hearts of its patrons. 

 

MPath brings that same approach to all education institutions it works with, leaning into true identities for organizations of all sizes, from Central State University, which chose MPath to lead and manage its podcast program and Fairborn Digital Academy, a regional nonprofit that supports dropout recovery, who engaged MPath to both lobby legislators, build awareness for funding gaps and architect a digital entrepreneurship program for high school students to learn business models as a tool for self empowerment and additional income.